...which is why Apple is more than happy to charge you said premium. As long as there are enough consumers like you who prefer to pay more there will be supplie

...which is why Apple is more than happy to charge you said premium. As long as there are enough consumers like you who prefer to pay more there will be suppliers who will charge more. Those who prefer to pay less, have more freedom and get a higher-performance system which is more tailored to their needs will, for the (small) price of some more up-front thought, choose other suppliers. They will have the added advantage of being able to partially upgrade their system by swapping the SSD while those who choose the Apple option will have to wait for the next iteration of this product.