5 ms·
Was Microsoft ever such a big brand? Google is, Apple is, Dell is, but with Microsoft it is more like many Brands: Windows, XBox, Zune.. I think the main thing
by scrrr 16y ago
Was Microsoft ever such a big brand?
Google is, Apple is, Dell is, but with Microsoft it is more like many Brands: Windows, XBox, Zune.. I think the main things that people immediately associate with the actual word "Microsoft" might be mice and keyboards.
But, (at least in my perception) they are slowly beginning to address the problem of decreasing user numbers. See their marketing at "Colbert Report" and, recently, the How I Met Your Mother episode "Subway Wars", that was full of Bing and Windows product placement. Again, not promoting the Brand "Microsoft" directly, but rather its products. The shiny logo stands for Windows, while in Apple's case the logo refers to a whole company.
- Tyrannosaurs 16y agoAs of October 2009, Microsoft Windows had a desktop market share of 91% (and that figure is probably still about 88% today). Office makes that look a little weak with a market share of about 95%. You are kidding that people think of them as a mouse and keyboard company aren't you? Dell, one of your listed brands, by contrast have a market share of about 11.5%.
- deleted 16y ago[deleted]
- mfukar 16y agoI think a better way to put it is this: When you hear "XPS" your mind doesn't immediately go to the Dell laptop (probably). When you hear "Microsoft" though, "Windows", "Office", "Xbox", all the jazz, immediately go through your head.
- trustfundbaby 16y ago> Was Microsoft ever such a big brand? umm ... yeah. they kinda were a big deal. There was a time where PC's used to be called 'Wintel' (Windows/Intel) machines because pretty much every PC made had Windows on it. > I think the main things that people immediately associate with the actual word "Microsoft" might be mice and keyboards. Wishful thinking ... although I think eventually this will happen. Between Microsoft Windows/Office/Exchange/Bing/Exchange/.NET/SQL Server ... Microsoft is still a big brand ... they're just a big brand going down the toilet.
- mcknz 16y agoI don't know about down the toilet, but they are definitely settling in the bowl.
- maukdaddy 16y agoI don't know how young you are, but I'm guessing under 20. There was a time when IBM was synonymous with computing. That gave way to Microsoft. During the late 80s and all of the 90s, Microsoft WAS the computer.
- scrrr 16y agoI'm much older than that (but English is not my mother language..) and I remember it was called an IBM-PC (with DOS or Windows). Not a Microsoft-Box or anything. I'm just saying: Windows is the bigger brand name than Microsoft. That does not mean I ignore how huge, wealthy and influential the Microsoft empire once was and still is.