The author of the Gervais Principle blog posts did a nice job of comparing Apple's marketing culture (we have the best stuff, come get it) against Microsoft's s

The author of the Gervais Principle blog posts did a nice job of comparing Apple's marketing culture (we have the best stuff, come get it) against Microsoft's sales culture (personalized, i.e. Windows 7 was my idea). Thinking about it though, Microsoft has completely failed to connect with any customer persona despite their baffling product segmentation, other than personal vs professional which Apple is soon copying. Okay Microsoft, Windows 7 contains an everyman's idea, I'm genuinely interested, what is it? Not going to say? Vapid and inauthentic. Okay Microsoft, you're going to hack my attention with puppies and irrestibably cute things? Great PR stunt, but you failed to make any kind of impression about the quality of your goods. Now we get these ridiculous Windows Mobile 7 commercials.. once again, trying to sell to you at an individual level by appealing to your phone addiction problem. Decreased ease of use is a benefit? Well, I want the phone designed by someone who wants to use a well designed phone, not by someone who has to have a differentiated design for marketing reasons. Sell me that.