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From what I can remember, Google's SEO guides are more focused to on-site optimization; "design well and provide good content, the rest will come naturally". W

From what I can remember, Google's SEO guides are more focused to on-site optimization; "design well and provide good content, the rest will come naturally". While an SEO consultant might use this approach it is not quite the most proactive strategy. SEO comprises of so many things outsite on-site optimization. I encourage you to read SEO Warrior, a book published by O'Reilly that covers different aspects on the topic. We have also been using the #seo channel on irc.freenode.net in an attempt to build a collaborating SEO community. You are welcome to stop by and ask away.

SebastianSh 16y ago
Yeah, you're right there. Basically, Google is saying that if you build amazing content, and structure your website accordingly, you will get high quality backlinks. If you've spent one day trying to get your site a better rank you know that it's almost impossible. Especially if you're a nobody. You should be careful recommending books on SEO. Google and other search engines tweak their algorithms daily, and many things can be outdated. Join IRC-channels and forums - learn from others mistakes (know where it went wrong), and simply put - just do it. The worst thing that could happen is if you get sandboxed (removed.)