It's not like they are trying to hide it, the coalition is very open about what they are, a group of advertisers and ad networks that are trying to get rid of b

It's not like they are trying to hide it, the coalition is very open about what they are, a group of advertisers and ad networks that are trying to get rid of bad ads so that people don't install adblockers that block all ads. This is copied from their site: >The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. Nobody has to make any mistake about the motivations, they are literally saying this is so that the "good" advertisers can take back the ecosystem and prevent the "race to the bottom" of more obnoxious ads paying the best, and so they can prevent more people from installing ad blockers by making their ads less obnoxious.