I’m starting to think that iPhone SoC performance gains are just a side effect of them investing heavily into their controlled hardware ecosystem. But the real

I’m starting to think that iPhone SoC performance gains are just a side effect of them investing heavily into their controlled hardware ecosystem. But the real payoff is in their wearable SoC. The watch is seeing huge performance gains. And the W1 chip in their headphones is similar. Low power, high performance wearable chips are something their competitors are far behind in. This is where Apple are headed. It’s like building a high performance supercar to learn and grow in order to understand how to bring that technology to a lower powered and more effecient vehicle.