Yes. AOL did a study, blogged about here: http://www.zephoria.org/thoughts/archives/2007/12/03/who_clicks_on_a.html http://www.zephoria.org/thoughts/archives/20

Yes. AOL did a study, blogged about here: http://www.zephoria.org/thoughts/archives/2007/12/03/who_clicks_on_a.html http://www.zephoria.org/thoughts/archives/2007/12/03/who_cli... Who are these “heavy clickers”? They are predominantly female, indexing at a rate almost double the male population. They are older. They are predominantly Midwesterners, with some concentrations in Mid-Atlantic States and in New England. What kinds of content do they like to view when they are on the Web? Not surprisingly, they look at sweepstakes far more than any other kind of content. Yes, these are the same people that tend to open direct mail and love to talk to telemarketers.