>Why would a consumer spend $1500 on a laptop that they use 1-2 hours a day, compared to a phone they use 8 hours a day and is always with them? I'd argue that

>Why would a consumer spend $1500 on a laptop that they use 1-2 hours a day, compared to a phone they use 8 hours a day and is always with them? I'd argue that we are already at the point where most consumers aren't even at the point of considering traditional "computers" in their decisions. I think as long as you act primarily as a _consumer_ of other people's content, this is accurate. As soon as you want to _create_ media of your own in any significant way, you then need a keyboard, a larger screen, a decent pointing device, etc. (maybe not all of the above for a particular creative endeavor, but these sorts of things). The question then is, what percentage of people create enough to need creative devices, and what percentage are happy just being consumers? I think Apple is focusing on the creatives.