At the end of the day neither Google nor Facebook are monopolies, you can opt to search via DuckDuckgo, and many have opted to leave Facebook. Many people have

At the end of the day neither Google nor Facebook are monopolies, you can opt to search via DuckDuckgo, and many have opted to leave Facebook. Many people have no such choice with their wired ISP. It's either the ISP or nothing for internet access. Network effect "monopoly" is nothing like physical monopoly.