> Why do sales always need to grow, why sustaining is not enough? I wonder this often myself too. It's unorthodox, but I wish more companies focused on staying

> Why do sales always need to grow, why sustaining is not enough? I wonder this often myself too. It's unorthodox, but I wish more companies focused on staying sustainable rather than trying to grow continuously (or making growth the only goal of the company). A good book on the topic: https://www.amazon.com/Small-Giants-Companies-Instead-10th-Anniversary/dp/014310960X https://www.amazon.com/Small-Giants-Companies-Instead-10th-A...