Maps is hardly the next big thing. What you do with Maps is potentially the next big thing. Online video? They pretty much invented that with the iTunes Store o

Maps is hardly the next big thing. What you do with Maps is potentially the next big thing. Online video? They pretty much invented that with the iTunes Store on software and Apple TV on hardware. That the subscription business model isn’t a thing at Apple isn’t “missing” anything. The difference between the iTunes Store and Netflix isn’t one of technology but of business model. As we have learned time and time again, being first is no virtue. Through iTunes, I have access to almost every movie: through Netflix, I have a curated selection with a high proportion of low-quality filler. If Apple can take the next step with subscriptions, it could be curtains for Netflix.