The narrative might be longer than 12 months. Digg was the poster boy for web 2.0. At a time, they were in a small bucket of companies that was going to "turn"

The narrative might be longer than 12 months. Digg was the poster boy for web 2.0. At a time, they were in a small bucket of companies that was going to "turn" things around after the crash. This tale might be remembered just like friendster is remembered when talking about social networking. It will be even louder if reddit or another social news site really starts dominating the market. Digg might always be the company that blew it by not listening to their users and not iterating / testing changes.