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I'm fairly certain that the majority of potential customers in our sector (information security) don't want to fill in a form, although we do have a few visitor
by ErrantX 16y ago
I'm fairly certain that the majority of potential customers in our sector (information security) don't want to fill in a form, although we do have a few visitors.
We are in the same sector and have had great success with the "step signup" process - i.e. contact forms.
YMMV. But mid-range corporates feel happy about such things.
Random observation; but for anything related to corporate purchasing the more finicky you make it (within reason) the better it is liked. Middle managers are overjoyed to ring you up, ask for a costing, then ring again for an invoice and finally a third time to give you card details.
- iuguy 16y agoThat's quite interesting. Most of the people visiting our site come from other marketing channels and are (at least looking at the heatmaps and a/b testing results) generally checking us out. Have you got a link to one of your sites with the step signup process?
- ErrantX 16y agoOur marketing channel is usually word of mouth; so "sign up" works quite well. It is essentially "email us but with tactile feedback". We are in the same sector - but the product/services are somewhat different (along the lines of "help help we have a serious problem save us yesterday") so the demographic is probably fairly different. And traffic from the sites are relatively low compared to someone being given our phone #, so it might have skewed data. Unfortunately I can't really share more than that publicly (employers choice, not mine). But feel free to email me if you want (address in profile).