An interesting aside from an iPad Pro review noted that Apple's silicon designers are focused on the best design for the purpose of that particular piece of har

An interesting aside from an iPad Pro review noted that Apple's silicon designers are focused on the best design for the purpose of that particular piece of hardware. I think that's an important insight on how and why Apple is lapping the field on the processor side. They've hired the best team they could and freed them from all constraints other than physics based ones. Take the best available node process, sprinkle in any custom algorithm acceleration necessary for voice/ai/camera/ssd throughput, and wattage consumption vs battery, figure out heat dissipation constraints, then max out performance. No need to create a variety of silicon at slightly different price points- iPhone XR gets the same chip as XS, despite being a cheaper phone. New iPad does get one, since it has to push more pixels and has thermal headroom. Meanwhile Intel or Qualcomm are creating very artificially specialized hardware at a multitude of price points- while also having to keep off features on their SoC's that don't have broad applicability. The genius of this move into hardware is paying off more each generation.