Same here. I recently saw that my cable internet bill was going up, and successfully argued my way to a higher tier of service for a lower monthly price. That

Same here. I recently saw that my cable internet bill was going up, and successfully argued my way to a higher tier of service for a lower monthly price. That extra $10 a month was about to drive me right into the arms of their main competitor. If I had been on auto-pay, I might not have even noticed. I bought a new cable modem to take advantage of the higher tier data rate, so I'm not actually ahead of things yet, cost-wise, but another couple of months will do it. I think we need that monthly payment friction to pressure companies to keep up their value proposition to customers. If I have to continually re-choose to be a customer, the company has to do more to keep me satisfied.