I agree completely. Isn't it how apple chooses to use that data that matters most? Choosing to help me with this information vs. choosing to sell to advertisers

I agree completely. Isn't it how apple chooses to use that data that matters most? Choosing to help me with this information vs. choosing to sell to advertisers. Or maybe even more to your point, apple could NOT use the information!! Apple keeping the data encrypted to my device means its no longer available to the market. I friggin HATE receiving notifications from lending institutions about "what we share" and its a long list of advertisers, and there's not a thing I can do about it. (Edited this comment quite a bit to be more clear)