I think you have some valid points. There is a lot of crap out there today that doesn't have good ID and it sounds weird to say but doesn't need ID. If you're s

I think you have some valid points. There is a lot of crap out there today that doesn't have good ID and it sounds weird to say but doesn't need ID. If you're selling utilitarian objects, for example, construction materials: Nuts & Bolts, Screws, I-Beams, Dry wall, etc. None of that stuff needs any ID - as you said it would be all about whether the object functions or not. Good engineering is what it needs, I agree with you there. Don't you feel that there are a lot of products out there that are not designed well? They're just slapped together, molded shut and ready to mass market? ID would just be a one time NRE cost if they don't use expensive materials. If you get a chance, do catch the "Dieter Rams" documentary by Gary Hustwit. I thought it was amazing and you'd I think enjoy it.