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Did your old company adjust for selection bias? It seems to me the category of people who have gone to the length to install an app is perhaps going to spend m
by olau 8y ago
Did your old company adjust for selection bias?
It seems to me the category of people who have gone to the length to install an app is perhaps going to spend more time with the content compared to the full set of people interacting with the content.
- KaiserPro 8y agoYes. Engagement is measured across the entire subscriber cohort. consumer "councils" are made up of a selection of subscribers, so we can adequately get data from all sections. We had a webapp, the users were very engaged. We replaced the webapp with a native app, we got way more people who very engaged, we also got loads more people who were mildly engaged. The overall effect was more engagement from a wider base of subscribers. Lowering the bar to entry, proper offline caching of content, faster loading, just a better more seamless experience.