I agree that growth is often overemphasized. But one point to consider is the population expands by approximately 2% per year. (Highly variable depending on re

I agree that growth is often overemphasized. But one point to consider is the population expands by approximately 2% per year. (Highly variable depending on region, of course.) If growth in sales isn’t at least 2% per year, that implies a smaller percentage of the population is buying their products than have previously. In other words, sales remaining flat can be interpreted as a relative decrease in sales.