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> Apple could streamline it, and remove a layer of complexity while taking over the transaction (and gain data gold mines) While I strongly agree with your top
by alehul 8y ago
> Apple could streamline it, and remove a layer of complexity while taking over the transaction (and gain data gold mines)
While I strongly agree with your top-level comment, and I think Apple's brand is very valuable, a lot of that is from a trustworthy, privacy standpoint. Small nitpick, but I think on the "data gold mines" point, any area where collecting data is paramount is an area that Apple should not enter to maintain that brand value (i.e. their Maps not collecting data as much as Google's is a real pitfall).
The areas you listed above are largely possible without collecting that much data, which may be the exact reason Apple should pursue them. :)
- ethagknight 8y agoI agree completely. Isn't it how apple chooses to use that data that matters most? Choosing to help me with this information vs. choosing to sell to advertisers. Or maybe even more to your point, apple could NOT use the information!! Apple keeping the data encrypted to my device means its no longer available to the market. I friggin HATE receiving notifications from lending institutions about "what we share" and its a long list of advertisers, and there's not a thing I can do about it. (Edited this comment quite a bit to be more clear)