>Hustle is public. And in the ad industry, publicity matters. There's your reasoning right there. I've drank a bit of kool-aid myself. It feels normal now to

>Hustle is public. And in the ad industry, publicity matters. There's your reasoning right there. I've drank a bit of kool-aid myself. It feels normal now to overlay a level of 'hustling advertising' because that's what the business culture does and you don't want to be the one guy in a client meeting who looks pained to be there. Another way of thinking about it: would you learn to do a little dancing for a good salary + benefits? It quickly becomes second-nature to at least be engaged in the hustling adverts and culture meetings. The real trap (which is toxic) is feeling like hustling is a competition and a second job. This stuff can push introverts to the sidelines though, and that can make their real world suffer if they feel isolated because they don't participate as much.