Isn’t it the only strategy to keep them at the top? Unit sales in the smartphone market have clearly plateaued for everyone, not just Apple. Future revenue grow

Isn’t it the only strategy to keep them at the top? Unit sales in the smartphone market have clearly plateaued for everyone, not just Apple. Future revenue growth is going to depend either on winning over somebody else’s customers or deepening your engagement with your own so they’ll find more reasons to spend more money on your products. It isn’t really in Apple’s DNA to try to win over the low end of the market, so there’s limits to how far they could take the first strategy. The second is effectively limitless: Does anyone think personal devices can’t keep getting better / more useful / more desirable?