The post touches on one of the most important aspects of Apple Maps; it is not a service, no matter what Apple tells its investors. It is a feature for Apple De

The post touches on one of the most important aspects of Apple Maps; it is not a service, no matter what Apple tells its investors. It is a feature for Apple Devices. There in lies the issue. It is not competing with Mapbox, OpenStreetMaps, etc. because those are commercial service providers. It is competing with Google Maps, because that is the default Maps 'feature' for most phones sold in the world. However, Google Maps is in fact a service. Its purpose is to generate local Ads-based revenue for Alphabet. There is no way Apple will be able to catch up to Google, no matter how many Mechanical Turks it throws at them. Apple management can not make the case spending resources on a mere bullet-point for the sale sheet of the Mac.