What this bill might help (or at least give law enforcement additional tools to prosecute with) is preventing situations like the Cambridge Analytica situation,

What this bill might help (or at least give law enforcement additional tools to prosecute with) is preventing situations like the Cambridge Analytica situation, where corporations with nefarious motives gather user profile information from social media in questionable ways, and use these tools to try to manipulate in areas outside of mere marketing. In other words, while I'm not sure if this will improve discourse, at least it mitigates a little bit of the questionable social media meddling that we've seen of late. I kind of see jimmaswell's point that there is a risk of creating a "tiered Internet". But I'm not sure it's completely an either/or situation. It sounds like that the bill also emphasizes more transparency on what is being done with the data and who it is sold to. As long as personal data is not shared haphazardly and in a leaky fashion, consumers might be just fine with the bargain they get. Things like shopper loyalty programs already offer this sort of bargain: in exchange for allowing companies access to more granular shopper information, the shopper gets access to greater discounts. Loyalty programs currently are subject to various consumer protection rules. In contrast, the bargain social media has struck with users (free service in exchange for marketing data) is not well protected. Personally, I'm fine with a little more transparency and disclosure in this fashion. I don't think this necessarily means the end of free social media per se. (I will say though that this is a sign, one of many, that the days of social media "moving fast and breaking things" is over.)