There's a huge difference between writing ETL to apply business logic vs. grab the data from a common API like Google Analytics. There's no tool in the world th

There's a huge difference between writing ETL to apply business logic vs. grab the data from a common API like Google Analytics. There's no tool in the world that can write all the logic you need to transform data the way your organization uses it unless you have an extremely simple, common use case. What this article is really saying is that replicating your data from source apps shouldn't be manually coded. The harder part still needs someone to write code so business users don't need to.