>Rogers, who died in 2003, spoke out against commercialization aimed at children. “The question is not,” he once said, “what can we sell the children and famili

>Rogers, who died in 2003, spoke out against commercialization aimed at children. “The question is not,” he once said, “what can we sell the children and families who use ‘Mister Rogers’ Neighborhood?’ or even ‘What can we give them?’ but rather ‘Who are they?’ and ‘What do they bring to the television set?’” what does this mean?