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Let's not assume the industry is irrational in it's metrics. Coca-cola sells 5 cents of sugar water for $1.75 via advertising, except the advertising for some
by yourbandsucks 8y ago
Let's not assume the industry is irrational in it's metrics.
Coca-cola sells 5 cents of sugar water for $1.75 via advertising, except the advertising for some reason is about poorly-animated polar bears or some demographically-balanced group of people having a good time. Maybe they know more than we do.
- TeMPOraL 8y agoCoca-Cola plays in different league than 99% of companies. Coca-Cola and McDonalds are ages-old established brands, a huge parts of western culture. They can't possibly get any more exposure than they already have. I do not know what is their exact strategy, but to me it seems more about maintaining constant level of presence in people's minds, so that everyone just remembers they're still there and still good.
- selimthegrim 8y agoSeeing as they made their name an adjective in Japan “I feel Coke”, I believe it.