Look at how websites describe scents: e.g. https://www.luckyscent.com/product/21631/black-by-comme-des-garcons https://www.luckyscent.com/product/21631/black-b

Look at how websites describe scents: e.g. https://www.luckyscent.com/product/21631/black-by-comme-des-garcons https://www.luckyscent.com/product/21631/black-by-comme-des-... >Notes: Cedarwood, vetiver, leather, liquorice, birch tar, pepperwood, black pepper, incense This is the information people who are buying perfume (for reasons other than brand image) actually care about. Sure, there's a lot of other marketing text there, but literally none of that information is in perfume ads (without sniff strips).