You're going to need to relate to the people you're writing to. Bloggers are individuals, not commodities. Pitch to solve their problems -- if they're bitching

You're going to need to relate to the people you're writing to. Bloggers are individuals, not commodities. Pitch to solve their problems -- if they're bitching about a problem your product could solve, for example, connect the dots for them. Look at it like this: what you've sent is like the junk mail I throw out each day — it's for everyone, so I know it's not for me. I'd never toss a hand written, hand addressed letter sent to me, though. Create the same distinction in your email, make it clearly for whomever is receiving it, and you'll at least escape the trash a little longer.