I agree, what I am saying is that Facebook feels like the right channel for information dissemination, not necessarily for driving traffic outside of Facebook.

I agree, what I am saying is that Facebook feels like the right channel for information dissemination, not necessarily for driving traffic outside of Facebook. The paid acquisition I am trying is on Facebook, sorry if that wasn't clear. I have ideas for other channels that will drive a lot more traffic (and is stuff I'm a lot better at).