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I'm tinkering with paid acquisition right now and it's not very valuable. There are a lot of impressions but very few clicks. I think that is like a lot of Face
by TACIXAT 8y ago
I'm tinkering with paid acquisition right now and it's not very valuable. There are a lot of impressions but very few clicks. I think that is like a lot of Facebook though, people read the article headline but don't open it. The same goes for ads, people see the message but do not really care about the content. It is perfect for political messaging, get your snippet out there, make your impression, get in their head for election day.
- soared 8y agoYou are doing it wrong. Digital marketing makes it very easy to waste money. Sometimes people throw money at Facebook (everyone is doing Facebook!) when it’s the wrong channel for your business. Sometime you miss a tiny checkbox that makes most of your budget get spent outside of facebook. No matter what your goal is, there is an effective way to buy traffic (advertise). There is a reason advertising agencies exist - they are good at their jobs.
- TACIXAT 8y agoI agree, what I am saying is that Facebook feels like the right channel for information dissemination, not necessarily for driving traffic outside of Facebook. The paid acquisition I am trying is on Facebook, sorry if that wasn't clear. I have ideas for other channels that will drive a lot more traffic (and is stuff I'm a lot better at).