[edited: I didn't like pretty much my entire text; updated to be more clear about the same ideas] Team Red lies about what principles they hold; there are exce

[edited: I didn't like pretty much my entire text; updated to be more clear about the same ideas] Team Red lies about what principles they hold; there are exceptions, like abortion, but on the whole they say they're for one thing when in fact they are largely about another. Team Blue is pretty up-front about their principles. For Team Blue rules much more by the ends justifying means. So they'll tell you what they're after generally, but will lie about/hide the details of what it takes to achieve the ends or the broader consequences of their goals that might not be readily apparent. Both of them want you to have an emotional response to their proposals or opposition than to try to have you respond rationally to facts. Lying or not, an emotional response is stronger, harder to dislodge, and avoids pesky details that complicate an otherwise perfectly painted, if not fully real, picture.