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QR codes have their uses, but I can’t stand when they are placed on billboards as a link to more info. A simple URL I can read and remember for later, good luc
by giobox 8y ago
QR codes have their uses, but I can’t stand when they are placed on billboards as a link to more info.
A simple URL I can read and remember for later, good luck memorising a QR code.
I’ve seen too many obvious examples of a marketing team getting carried away and abusing these things. The most absurd one was on a police notice on the London Underground advising people to take care to hide their valuables from thieves. How could you find out more? By taking your 800 dollar valuable out to scan the QR code...
- erichurkman 8y agoThat's because in the West, marketers at best tried to replicate CueCat [0] with QR codes. QR codes are infinitely more useful if tied with an action from the real world -> digital world: scan this QR code to pay for this item; scan this name tag to get my full contact card; etc. [0] https://en.wikipedia.org/wiki/CueCat https://en.wikipedia.org/wiki/CueCat