>System76 is well positioned to be in this space to shall I dare to say - compete with Apple? Only if they invest in design. It sounds like a stupid non essenti

>System76 is well positioned to be in this space to shall I dare to say - compete with Apple? Only if they invest in design. It sounds like a stupid non essential thing but design sells. Going into an organic artsy & crafty direction vs. high-end industrial design like Apple is a good choice if you support the DIY spirit (e.g. Linux & open source), it's more authentic in that context, and you won't be compared to Apple or perceived as imitation of them. It's also a good alternative to the cyber futurist gamer look that dominates the PC industry.