The article states: >1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, ch

The article states: >1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. 2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Cold someone say what a "growth loop" is? And also what "upside based learnings" are?