Learned the exact same thing in a different industry. We had a landing page that always won the AB test for over a year, but our lawyer wanted us to change the

Learned the exact same thing in a different industry. We had a landing page that always won the AB test for over a year, but our lawyer wanted us to change the chart on the top. We didn't know what to replace it with so I decided to test what will happen for a week if we removed it to better understand the value it provided. It turned out that removing the chart increased email capture by 20% and we now have a bare bones landing page. It isn't always the case, but often times less is more.