I think that "taking off" is relative. We don't really know how much they are spending on ads at the moment to get all these installs, but I can tell you it's A

I think that "taking off" is relative. We don't really know how much they are spending on ads at the moment to get all these installs, but I can tell you it's A LOT of money. This is not organic growth, and generally paying your way to the top doesn't work long-term.