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I think it's significant in that its a rebrand of a Chinese consumer internet application for the international market that has succeeded beyond expectation. Of
by ArtWomb 8y ago
I think it's significant in that its a rebrand of a Chinese consumer internet application for the international market that has succeeded beyond expectation. Of course it's progeny includes previous short form video apps Vine, Music.ly, etc. But TikTok's infinite scroll of 15 second, algorithmically curated, auto play videos has proven addictive. And they can pretty much deliver any type of content in this user mode: news, episodic, live. At 100M install base and 100 daily average views. Ad revenue generate rates could be phenomenal ;)
- kerng 8y agoAnother ad company... Can't we come up with a less manipulative business model.
- baybal2 8y agoIf of course they don't deliberately cook their numbers – something that even tier 1 companies in China been caught doing. I.e. Baidu's custom search pages, they cost brands millions of bucks per year, but Baidu was still buying buying bot traffic by itself to draw up some semblance of it being worth it for companies! Imagine Facebook hiring people to click on its own ads.