I'm generally against the "opinion/news" distinction anyway, but the same disclosures should apply in the opinion section. For example, if a newspaper published

I'm generally against the "opinion/news" distinction anyway, but the same disclosures should apply in the opinion section. For example, if a newspaper published an opinion piece arguing against a new health care law, shouldn't readers know that the writer is the head of an insurance company that would lose billions if the law were past? I agree with you—if a company advertises with a given outlet and journalists write stories about that company, positive or negative, I'd like to know about it. Unlike in this case, there is the supposed "separation of church and state" that protects newsrooms from the advertising side of these businesses. But I'm skeptical that works perfectly in practice. But this is something else entirely. There's no firewall between Bloomberg's editors and... Bloomberg's editors.