From the comments I see a lot of people are confused by the headline. Apple still invents, but only for the sake of improving existing products, and not really

From the comments I see a lot of people are confused by the headline. Apple still invents, but only for the sake of improving existing products, and not really in a way that makes you imagine what you can do, thus it's not the type of invention that matters. There, I said it. I made the mistake of buying a Macbook with a touch bar because I thought it was kind of cool when I finally got to see it in person. The novelty that came from this cheap gimmick wore off in a matter of minutes, even though the technical obstacles that had to be overcome must've been great. The face-tracking cameras in the latest iPhones and iPads? Impressive on their own, but Apple has failed to do anything really fascinating with them besides using them to unlock your device or to puppet an emoji. Apple invents only for the sake of creating additional cheap gimmicks without creating genuinely exciting products. As I fumble with the awful keyboard on my Macbook I question just how capable they are of even creating quality products.