My issue with Apple is they continue to hold product launch events as if they've invented a new class of product(s), when they are incremental changes at best (

My issue with Apple is they continue to hold product launch events as if they've invented a new class of product(s), when they are incremental changes at best (with the exception of the ECG on the Apple Watch.) With the resources Apple has, they should be taking more risks. Tim has basically turned Apple into a boring incremental product company...like a traditional car company. New model year, this model is the best we've ever made...sure, fine but don't pretend that you've created something groundbreaking at every launch event.