I thought this was interesting. Although its charging for services, it fits in apples slightly more privacy focused business model. "Rent extraction from a use

I thought this was interesting. Although its charging for services, it fits in apples slightly more privacy focused business model. "Rent extraction from a user base that finds it hard to go away may sound a bit like extortion. But it’s more honest and upfront than extracting data from users in ways they often don’t understand and then making money off the data, as Facebook does. That honesty is in itself a competitive advantage for Apple as it gradually reimagines itself as more of a services company."