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Exactly. It’s also kind of jarring in a world where content is unlimited, free, and available on every channel. It piques some people’s curiosity to land on a s
by ccantana 8y ago
Exactly. It’s also kind of jarring in a world where content is unlimited, free, and available on every channel. It piques some people’s curiosity to land on a site where it’s semi-restricted.
- mkirklions 8y agoI run into the issue that I would much rather give away my money and time saving advice completely free, than charge money. I started my website to help people, not make a petty few grand in profits or grow an email list. However, I know this is bad capitalism. I just don't know if I want to restrict access.
- graeme 8y agoThe email list is free though. You just have to take affirmative action to get it. OP meant that this "restriction" piques interest instead of merely closing the tab on ten articles you skimmed the headlines of. No need to charge for the emails or profit from them. But people will give you more attention if your writing is in their inbox.
- ccantana 8y agoExactly. And if somebody subscribes, you have the chance to reach (and thereby help) them many more times in the future than a fairweather fan who forgets you as quickly as their feeds refresh.
- mobjack 8y agoYou don't have to restrict access behind an email to improve signup rates. Have a simple landing page asking for an email address when someone first visits, but provide a way to bypass it if they don't want to give it out. A simple direct ask up front is more effective than having lots of distractions on a page.
- markhopkins 8y ago> Have a simple landing page asking for an email address when someone first visits, but provide a way to bypass it if they don't want to give it out. That's exactly what is there. You can click View The Archive, if you don't want to give your email.
- xapata 8y agoBTW, I think you meant "pique" not "peak".
- ccantana 8y agoGood catch, thanks :)