So, $10/ride for rides costing $0 to $15 if bought in bulk on a monthly subscription plan. It's not the kind of deal I would take -- I am far too likely to use

So, $10/ride for rides costing $0 to $15 if bought in bulk on a monthly subscription plan. It's not the kind of deal I would take -- I am far too likely to use fewer than 30 rides per month or many rides that are less than $10 in cost so that it winds up being more expensive for me in addition to the need to commit to buying in bulk. But maybe it will appeal to others. At any rate, I heartily endorse the idea of playing around with different pricing models -- the Taxi industry has been around a long time, but "rideshare" altered a small piece (how the vehicle is summoned and paid) and that basically took over the market -- I think there is a lot of opportunity to find different models that work even better, or at least work better for some segment of the population.