They're going for repeat purchasers with those ads, someone explained it here on HN a while ago. It also makes them look silly / harmless which is a double win.

They're going for repeat purchasers with those ads, someone explained it here on HN a while ago. It also makes them look silly / harmless which is a double win. Looks to me that Amazon outsmarted you by so much, it overflowed and now you think you're outsmarting them :)