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Services might be better, but I suspect that budget conscious consumers would also spend less on services, compared to customers willing to spend $1200 on an iP
by howlingfantods 8y ago
Services might be better, but I suspect that budget conscious consumers would also spend less on services, compared to customers willing to spend $1200 on an iPhone XS. I imagine their FP&A team has done pretty thorough analysis that the extra sales from fewer products at higher margins will offset the incremental increase in revenue from more (potentially lower value) services subscribers.