This speaks to one of the most profound things about Uber: once an infrastructure of transportation workers is set up, a single software development project can

This speaks to one of the most profound things about Uber: once an infrastructure of transportation workers is set up, a single software development project can instantly transform the value of that network no matter how large it is. Many metropolitan areas, I’d imagine, would love to incentivize their resident corporations to spend more money on local food services (those “late night food allowances” are greater than what the finance firm’s employees would spend themselves) but can neither justify the development costs nor provide upside as an incentive. Hardware meets wetware meets capitalism. It’s both a thing of beauty and a little saddening at the same time.