Most often it is that the author is so involved they forget to given enough context. They are so passionate about a topic, but don’t realize that others do not

Most often it is that the author is so involved they forget to given enough context. They are so passionate about a topic, but don’t realize that others do not drink the same Kool-Aid every day. More than half of the emails I get from technology companies fail to start with a reminder of what their product or service does. I see this much, much less frequently with consumer products — better marketing.