My feelings on unbundling: it's less about the product, and more about product-market fit. Air travel was a premium market product for many Americans well wit

My feelings on unbundling: it's less about the product, and more about product-market fit. Air travel was a premium market product for many Americans well within living memory. The old regulated-pricing model helped to reinforce this: airlines used to sometimes advertise "we're the same cost as the other guys, but our food is better/planes are faster/experience is superior." So people traditionally expect a certain degree of basic services and features. The market pivoted quite quickly towards "we're promoting the lowest price we legally can by means of unbundling features", and obviously, they're not going to trumpet the second half of that premise. Either cnnsumers aren't quite ready to adjust their expectations that far downward, or the product is now so hollowed out that even the new lower price feels too high for what it is.