> After all, if someone knows (or thinks) that they’re getting a great big helping of medicine, they might act in various ways—whether consciously or unconsciou

> After all, if someone knows (or thinks) that they’re getting a great big helping of medicine, they might act in various ways—whether consciously or unconsciously—that have the effect of generating positive health outcomes but which have nothing to do with the intervention itself. That sounds strangely like the Hawthorne Effect[∆]. [∆]https://en.m.wikipedia.org/wiki/Hawthorne_effect https://en.m.wikipedia.org/wiki/Hawthorne_effect